Lūpalm is an active wear brand company built on a foundation of creating products that you can wear while training to reach your goals and also casually through your day. Launched in 2018 out of Phoenix, AZ. Lūpalm brand was created to embody the challenge of making change in your lifestyle which starts with Ū.  The core value of our brand is to strive for greatness  within ourselves  in order to go out into the world to inspire others. The company motto, "Change Starts With Ū" was adopted as part of the Lūpalm culture and has been a key ingredient in the products that we make.